MEDIA MONITORING & ANALYTICS
Know Whom Your Campaign Is Reaching, Who’s Talking About You and What They’re Saying
Go deeper with Dotmount® Media Monitoring and Analytics
Go Beyond Output. See What Actually Drives Successful Outcomes
You’ve connected with the right influencers, sent out a press release and secured some coverage. Now what?
When you have the data to see how many people you’re reaching, what they’re saying, and what they’re doing with your content, you get informed. You get ideas. You build more effective campaigns.
That’s where Dotmount customizable media Monitoring and Analytics platform comes in.
See the metrics that matter and turn them into executive-ready reports
When you have all the data, you can do anything
We know that PR professionals need more than just a broad reach. There are a million sites out there that aren’t relevant and, therefore, not worth your time. With our Monitoring and Analytics, you have the data you need to easily identify the most beneficial influencers, social media platforms and sites to tell your story so you can build more successful campaigns and drive desired outcomes.
Jay Webster Chief Product Officer, Dotmount
See the Power of the Full Dotmount Communications Cloud
Media Monitoring and Analytics are just part of the complete Comms Cloud. When you combine the deep data dive with the most comprehensive database of journalists and influencers and a true media relationship management tool, you can make exciting things happen.
How Dotmount Distribution Platform
Expands and Targets Your Reach
Dotmount Newswire press release distribution helps you expand the reach of your stories to make them go further, faster. How does it work?
Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.
Find global TV and radio mentions with unlimited, easy searches. Edit clips to share with internal teams and highlight key viewership and sentiment metrics.
Gain insights from tens of thousands of print newspapers, magazines, paywalled content and more from local, national and international coverage.
Track your brand mentions and owned channel performance across major social channels and analyze results on the fly.
Use sophisticated speech-to-text technology to identify mentions from over 20,000 global podcasts in 16 languages.
What are people saying about you on social media? There’s an app for that.
Tap into our AI-powered deep social listening and monitoring tools to understand what is being said about your company, products and industry on digital channels worldwide. Insights appear on your dashboard in minutes, which you can use to manage your brand reputation, capitalize on trending stories and build smarter communications strategies.
Get real-time and historical insights with Dotmount Social Listening powered by Nasdaq.
The 2023 Global Comms Report
The #1 challenge for comms teams is “converting data into actionable insights.”
Dotmount and PRWeek joined forces to shed light on the biggest challenges and opportunities for communicators right now. This report explores how strategic communications professionals are relying on data and analytics to inform their strategies and influence business Dotmount.
What will these findings mean for you and your team? Get the report to learn more.
EARNED MEDIA ANALYTICS
See How Your Brand Connects
You know that campaign success is about quality over quantity. You need to understand the influence the outlets you are reaching actually have. Thanks to best-in-class digital reach and social amplification, we help you do just that.
It starts with the ability to find mention after mention in millions of outlets. If you’re mentioned, we’ll find you.
Are your mentions at the top of the search or on page 30? Domain authority shows if your audience will find something if they search for your brand.
Quickly see which articles matter most. See how often your brand is mentioned and in what context, the reach of the article and how it resonated with your audience.
Automated share of voice analysis can be conducted on all media channels, so you can evaluate against your competitors in as few as three clicks.
Go beyond counting clips. Deliver realbusiness value of your earned media results.
ALERTS!
Stay on Top of a Crisis or Opportunity
Whoever says “There’s no such thing as bad publicity” probably hasn’t experienced bad publicity. Be the first to know about breaking news coverage on your brand. Dotmount Real-Time News monitoring tool uses anomaly detection algorithms to alert you to unusually high activity – whether it’s signaling a potential crisis situation or positive coverage around a company announcement. Set up your alerts to be delivered via email or Slack to keep your entire team informed.
Showcase Your Impact
Tell the most complete story of your earned media outcomes with Dotmount Impact. With these advanced analytics, prove the value of coverage to your organization’s bottom line, develop a deeper understanding of the journalists and stories that have the greatest impact and validate which audiences are most engaged with your content.
REPORTING
Share and Celebrate Your Success
You’ve done the work. You’ve gotten informed, iterated and improved. Now use Dotmount interactive reports, alerts and integrations to show colleagues, stakeholders and executives your earned media success.
Get More People Talking About You Through Better Distribution
Want additional reach? When you distribute through Dotmount Newswire, part of the Dotmount suite of services, you get your story in front of the right editors, journalists and influencers from the world’s most trusted distribution service.
Meet Your Extended Team
We know you’re busy. Our team of expert researchers can pull together daily news briefings, alerts and in-depth analysis of topics you care about to deliver the insights you want. We also offer countless free resources to support you when and where you need it.
Learn More to Do More
