Success Story
Dotmount Gives ‘Results-Driven’ ProSight the Tools to Prove ROI, Achieve Goals
ProSight Specialty Insurance is a modern-day property and casualty insurance company dedicated to the needs of niche businesses. When the company went public in the summer of 2019, it needed a clear communications and media outreach strategy to manage its brand.
At the time, however, the company had a very new and very lean communications team. They relied on Dotmount resources and expertise to help them reach their various audiences, and comprehensively measure and monitor impact.
This success story showcases how ProSight leveraged Dotmount comprehensive media monitoring and measuring tools – along with distribution through Dotmount Newswire and the media contact database – to:
Quantify the results of their efforts
Gain the necessary insight to better serve their customers
Build a framework for their 2021 PR strategy